The Story
We started from zero.
Twice.
Zane.UK25 is the brand a younger version of me needed — proof that you can lose everything, do the work in silence, and come back as someone you actually like.
Six years sober this year. The first three were survival. The next three were construction — gym at five, books at six, work that mattered by nine.
Somewhere along the way, the rituals became the brand. The hoodie I wore to every 5am session. The fragrance that signalled the day had started. The supplements that bridged the energy I needed and the sleep I owed myself.
Zane.UK25 packages those rituals — not as merch, but as tools for identity work. If you are rebuilding anything — a body, a career, a self — we made this for you.
6
Years sober
100%
UK designed
1
Mission — to help you rise